Business Research Toolkit

Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool at the Tableau website.

Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends. Note: Users must create an account with their Mason email to use this resource.

Enables users to quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. Data includes Census (1980 - Present), American Community Survey, and both Simmons and MRI Consumer Survey Data. Users may create accounts to save their work. For more information, see the SimplyAnalytics InfoGuide.