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SimplyAnalytics: Getting Started

A guide to using the SimplyAnalytics (formally SimplyMap) database to access data related to Census and market research and to create online mapping.

Overview of SimplyMap

SimplyAnalytics is a web mapping application to create maps and download data with shapefiles (for GIS)

Data Coverage: 1980-2010 U.S. Census Decennial and American Community Survey Data, five-year population projection, business and marketing data from MRI.  The historical data is normalized based on the latest Census geographic boundary. So SA is great for use comparison of data through time based on the common geographical unit.

Geographic Coverage:  U.S. statewide, congressional districts, counties, cities, census tracts, block groups and Zip codes.   

To Get Started:  Click SimplyAnalytics (SA) database from the databases web site, Log-in with your Mason NetID and password

  • Click on "Sign in as a guest" or "Create an account" to set up your personal account with SM, which allows you to save your work (Note: Mason permits only 5 persons at a time for use).


  • NOTE: Once you log in, the Welcome SA" box will appear.  If you don't want to see the short video, just click X to go to the next step.  Next, type your project name if you want to continue to work on it later  (if you don't want it, just click on X again) to go to the next step. 

Start a New Project

In a box for New Project, type a location name you want to map (ex.  District of Columbia) and enter "Create Project"

A default map shows up with a choice of Median Household Income, Education and Population data.  You can select your own data by clicking on "DATA" menu on the left of the map. Follow the next step of this guide, "Select Variables and Locations."