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Qualitative Research & Tools

Find tutorials about conducting Qualitative research, including resources on methodologies and software.

MAXQDA is software for Qualitative and Mixed Methods research made by VERBI GmbH. It seems to be more popular in Europe than the US, but that is changing. It is available for Windows and Mac and has a portable version. The latest version, MAXQDA 2020, was released in 2020. 

Product Qualitative
Text Analysis
Data Analysis

2yr - 6mo ½ price
(Feb '21)

(Feb '21)

Standard X - - - $520
Plus X X - $95 $590
Analytics Pro X X X $110 $750

Access to MAXQDA

  • One copy of MAXQDA 2022 and 2020 is available in the Digital Scholarship Center
  • A student license is available for as little as ~$50
  • See OnTheHub for some student and faculty discounts for Analytics Pro
    • Student (6 mo) $44, Student (12 mo) $76, Faculty (12 mo) $275

Virtual Workshop

Learn MAXQDA in 1 hour

NOTE: MAXQDA offers tutorials in many languages including Chinese, Russian, Spanish, Italian, Turkish, Polish, German, 
There are also short "spotlight" videos in: Portuguese, Japanese, Persian. Click the "Other languages" tab on the Video Tutorials page. 

Topic MAXQDA 2022 MAXQDA 2020
Getting Started ~10 min ~13 min
Coding ~5 min ~5.5 min
Organizing the Code System ~4 min ~5.5 min
Literature Reviews ~3 min
Retrieving Coded Segments ~3 min ~3 min
Document Variables ~4 min
Visualizing Data ~10 min
Memos ~5.5 min (through the memo manager)
MAXMaps ~7 min
QDT Tool ~2.5 min n/a

If you are doing surveys or focus groups, working with a team, or transcribing, see other videos that may be relevant to you on the MAXQDA 2022 playlist or the MAXQDA 2020 Playlist

General Resources

Other Resources

Things to know

  • Free Course licenses (120 days) available for students in classes upon professor request
  • Free Reader version lets your colleagues or advisors examine coding
  • A Getting Started Guide is available in 13 languages, including Korean, Chinese, and Spanish
  • The software interface and capabilities are exactly the same on Mac and PC