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Non-technical overviews of the entire process
Internet, Phone, Mail, and Mixed-Mode Surveys by
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
Designing and Doing Survey Research by
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: * Designing your research * Ethical issues * Developing your survey questions * Sampling * Budgeting, scheduling and managing your time * Administering your survey * Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research. Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
The SAGE Handbook of Survey Methodology by
Survey Methodology is becoming a more structuredfield of research, deserving of more and more academic attention. TheSAGE Handbook of Survey Methodology explores boththe increasingly scientific endeavour of surveys and their growing complexity,as different data collection modes and information sources are combined. The handbooktakes a global approach, with a team of international experts looking at localand national specificities, as well as problems of cross-national, comparativesurvey research. The chapters are organized into seven major sections, each ofwhich represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of SurveyMethodology is a landmark andessential tool for any scholar within the social sciences.
Survey Research Methods by
The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usa≥ it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition: "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." --Mark Berends, Vanderbilt University
Designing Surveys by
This book is a comprehensive guide to the whole survey research process. Much more than a practical 'how-to' guide, the book presents the material in a social science context which is both thorough yet accessible. It provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools.
How to Conduct Your Own Survey by
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don′t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: ∗ Determine which type of survey is best for you ∗ Estimate the cost of your survey ∗ Conduct mail, telephone, and face-to-face surveys ∗ Draw accurate samples ∗ Write effective questionnaires ∗ Compile and report results ∗ Avoid common survey errors ∗ Find reliable outside assistance ∗ And much more