Skip to Main Content

Collect Data with a Survey

How surveys work and how to conduct them, including recruit participants, design questionnaires, and use survey software.

Understanding Results

20 Questions A Journalist Should Ask About Poll Results, 3rd Edition - Sheldon R. Gawiser, Ph.D. and G. Evans Witt

Professional Surveyors

Professional Organizations

American Association of Public Opinion Research (AAPOR)
ESOMAR - World Association of Research Professionals (Originally the European Society for Opinion and Market Research)
World Association for Public Opinion Research (WAPOR)
- YouTube Channel
Insights Association - Combination of Council of American Survey Research Organizations (CASRO) and Marketing Research Association (MRO)

Methods Reports

Guideline on Opinion Polls and Published Surveys from ESOMAR/WAPOR
U S Survey Research from Pew Research Center
ABC News' Polling Methodology and Standards
Rasmussen Reports Methodology
Gallup Methodology Center