InfoGuides: Entrepreneurship: Finding Industry, Markets and Market Share information

Industry Research Resources

These databases provide extensive industry reports, and are a great place to start your industry research.

IBISWorld This link opens in a new window
Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends.
Passport GMID (Euromonitor International) This link opens in a new window
Marketing data and reports on industries, companies, markets, and consumers from over 200 countries. GMID includes statistics on consumer lifestyles, retailing, consumer market sizes and forecasts; market research such as analysis reports, market profiles, and the retailing industry; and companies’ profiles with financial and brand information. Data can be sorted and downloaded into Excel.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool at the Tableau website.

Business Source Complete This link opens in a new window
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To locate Industry Profiles:
1) Select Publication Type in the right column on screen
2) Select Industry Profile in the drop down box
NetAdvantage This link opens in a new window
Comprehensive source of business, industry, and investment information. Includes data and analysis of industries, companies, stocks, bonds, mutual funds, indexes, and current news gathered from S&P publications.
D&B First Research This link opens in a new window
Offers industry research reports covering over 900 industry segments; U.S. state, Canadian province, and country profiles, from Afghanistan to Zimbabwe; industry metrics, drivers and forecasts; and sales & marketing communications templates.
From Hoovers.
Gale Directory Library This link opens in a new window
See Brands and Their Companies under "Products"

BizMiner This link opens in a new window
Resource offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Market analysis reports are available at the national and local levels down to the zip code.
Hoover's Industry Snapshots This link opens in a new window
Search over 1,000 industries to see free first research industry analysis.
Sage Data This link opens in a new window
Provides access to statistical data produced by U.S. Federal agencies, States, private organizations, and major intergovernmental organizations. Charts, maps, views, rankings, time series and tables are available for use in the Sage Data repository. Sage Data offers capabilities to compare & contrast multiple data series, perform statistical calculations on the data, and customize output views.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system.

Here's a helpful site from the Census Bureau- North American Industry Classification System: FAQ. The page answers frequently asked questions about NAICS codes, provides a NAICS code look-up search feature, and an email contact for further questions and help with identifying codes.

IBISworld "Industries of the United States Chart
Take a look at this chart from IBIS- you can drill down to a very high level of detail in the NAICS classification system.

Current Industrial Reports
US Census Bureau provides monthly, quarterly, and annual measures of industrial activity.

Find Gross Domestic Product by State and Industry

Don't forget to use BEA data! https://www.bea.gov/data/gdp/gdp-state
Industries at a Glance
US Bureau of Labor Statistics (BLS) "snapshots" of national data obtained from different BLS surveys and programs. Many programs also produce additional industry detail, including state and regional data. The data shown are based on the North American Industry Classification System (NAICS) supersector, sector, and industry level.

International Statistical Agencies
U.S. Census Bureau collection.

Service Annual Survey
US Census Bureau.
Industry Analysis - Manufacturing & Services
From the Manufacturing and Services (MAS) unit of the International Trade Administration (ITA). MAS industry experts and economists perform strategic research and analysis in order to shape and implement trade policy, create conditions that encourage innovation, lower the cost of doing business, and promote U.S. economic growth.

Need help understanding ratios? Here's a good article from Inc on Financial Ratios.

Factiva This link opens in a new window
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Supplies international business and news coverage from more than 8,000 sources including newspapers, newswires, magazines, trade journals, radio and television transcripts, and websites. Compiles company information and data and up to 5 years of historical market data. Contains photographs and pictures from Reuters and Knight Ridder. See the Factiva link generator to generate permalinks to Factiva records.
Mergent Online This link opens in a new window
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Mergent Online is transitioning to a new platform called Mergent Market Atlas. Institutions will be able to provide access to both platforms until Mergent Online sunsets on June 30, 2025.
Delivers comprehensive suite of authoritative financial information. Up to 4 years of key financial information on over 400,000 global private companies; integrated screening and searching for public and private companies; full company reports in pdf format; ability to view competitors on both private and public companies.
NetAdvantage This link opens in a new window
Comprehensive source of business, industry, and investment information. Includes data and analysis of industries, companies, stocks, bonds, mutual funds, indexes, and current news gathered from S&P publications.
IBISWorld This link opens in a new window
IBIS now includes RMA (Risk Management Association) Statement Studies. Once you open a report, click on the "Key Statistics" tab on top. Scroll to the bottom of the page for RMA Statement Studies.
Key Business Ratios This link opens in a new window
Provides online access to competitive benchmarking data. Allows researchers to examine industry benchmarks compiled from Dun & Bradstreet’s database of public and private companies, featuring 14 key business ratios (users choose a one-year or three-year set of ratios) for public and private companies in 800 lines of business.

These are useful resources from Gale:

Encyclopedia of American Industries- "A two-volume business reference that provides detailed, comprehensive information on a wide range of industries in every realm of American business. Volume 1 covers manufacturing industries; Volume 2 addresses non-manufacturing and service industries."

International Directory of Company Histories " A two-volume business reference that provides detailed, comprehensive information on a wide range of industries in every realm of American business. Volume 1 covers manufacturing industries; Volume 2 addresses non-manufacturing and service industries."

IndustryWeek 1000 is IW's exclusive annual ranking of the world's 1000 largest public manufacturers, based on revenue. It also includes Industry 1000 lists back to 1999.

2017- IndustryWeek 1000 list

2016- IndustryWeek 1000 list

2015- IndustryWeek 1000 list

2014- IndustryWeek 1000 list

2013- IndustryWeek 1000 list

Market Research

Recommended resources:

Library of Congress has excellent research guides:

Doing Consumer Research: A Resource Guide

A Dictionary of Marketing (Reference eBook from Oxford Press) Provides "over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts."

Brands and Their Companies From the Gale Directory Library, find the companies behind the brand.

Census Reporter- An easy to quickly check local demographics

The following databases are recommended for doing market research:

IBISWorld This link opens in a new window
Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends.
Passport GMID (Euromonitor International) This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools across 30+ industries and 210+ countries & territories.
SimplyAnalytics This link opens in a new window
Enables users to quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. Data includes Census (1980 - Present), American Community Survey, and both Simmons and MRI Consumer Survey Data. Users may create accounts to save their work. For more information, see the SimplyAnalytics InfoGuide.
Social Explorer This link opens in a new window
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Access current and historical census data and demographic information. Create maps and reports to illustrate, analyze, and understand demography and social change.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool at the Tableau website.
Gale Directory Library This link opens in a new window
See Brands and Their Companies under "Products"
Sage Data This link opens in a new window
Provides access to statistical data produced by U.S. Federal agencies, States, private organizations, and major intergovernmental organizations. Charts, maps, views, rankings, time series and tables are available for use in the Sage Data repository. Sage Data offers capabilities to compare & contrast multiple data series, perform statistical calculations on the data, and customize output views.

M arket share is sometimes included in industry profiles. Search the Libraries databases by entering a keyword that describes the industry or use the SIC Code.

Use NAICS (North American Industrial Classification System) codes to find market size, develop lists of competitors, suppliers or customers, find industry ratios, and more.

Try these great resources-

Market Share Reporter This link opens in a new window
Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
Passport GMID (Euromonitor International) This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools across 30+ industries and 210+ countries & territories.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool at the Tableau website.
IBISWorld This link opens in a new window
Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends. Note: Users must create an account with their Mason email to use this resource.

In addition to the subscription databases below, see the Census & Demographic Data guide

Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool at the Tableau website.
SimplyAnalytics This link opens in a new window
Enables users to quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. Data includes Census (1980 - Present), American Community Survey, and both Simmons and MRI Consumer Survey Data. Users may create accounts to save their work. For more information, see the SimplyAnalytics InfoGuide.
American Factfinder This link opens in a new window
American FactFinder has been replaced by data.census.gov. This link will take you to the U.S. Census Bureau's new data search and download site. data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the American Community Survey, Economic Census, the Census of Population and Housing, and more.
Passport GMID (Euromonitor International) This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools across 30+ industries and 210+ countries & territories.
eHRAF World Cultures This link opens in a new window
A good resource for MKTG 455- Multi-cultural database of books, articles & dissertations organized by cultures, ethnic groups & traditions. Provides in-depth information on all aspects of cultural social life for selected cultures. Formerly called eHRAF Collection of Ethnography.
Ethnic NewsWatch This link opens in a new window
Includes journals, magazines, and newspapers from ethnic and minority presses from 1959-present. Ethnicities include: African American/Caribbean/African; Arab/Middle Eastern; Asian/Pacific Islander; European/Eastern European; Hispanic; Jewish; Native People.

EBook Series:

The New Americans: Recent Immigration and American Society Anther good resource for MKTG 455

Publications:

Ethnic Newswatch

American Marketplace: Demographics and Spending Patterns 2014

The Journal Demography

Consumer Behavior

International Consumer Markets (eBook)

Finally, two excellent resources for Social Trends:

Pew Research Center Reports

Harris Interactive

Consumer Expenditure Survey
provides data on expenditures, income, and demographic characteristics of consumers in the United States.
American Time Use Survey
measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
American Factfinder Find popular facts (population, income, etc.) and frequently requested data about your community.

U.S. Census Foreign Trade Stats is the official source for U.S. export and import statistics and responsible for issuing regulations governing the reporting of all export shipments from the United States. If you're searching for import or export statistics, information on export regulations, commodity classifications, or a host of other trade related topics, this is the place to get the information you need.

Trade Data & Analysis from International Trade Administration Export Solutions
- Import/Export Data
- State Export Data
- U.S. Economic Infrastructure

Bureau of Census and other government agencies collect data to measure the economic activity and publish it on the web.
- County/Zip Code Business Patterns: provides number of companies by employee size by NAICS code for county, or zip code or metropolitan areas. County data includes total wages. County sales can be estimated using the sales/wages ratio from the Economic Census.
- Current Industrial Reports: annual, quarterly or monthly shipments of industrial and consumer products and parts, and materials consumed. If your product is not covered, try the Annual Survey of Manufactures.
- Monthly & Annual Retail and Food Service Sales and Inventories: annual reports also include gross margin data.
- Service Annual Survey: estimated annual revenues for various services.

American Consumer Satisfaction Index- The American Customer Satisfaction Index (ACSI) "is the only national cross-industry measure of customer satisfaction in the United States". Some free information- requires registering to receive PDFs.

Consumer Reports provides "evidence-based product testing and ratings."

CRM (Customer relationship management) "Designed to serve leaders engaged in the development of customer-centric business initiatives & ventures."

Twice: This week in consumer electronics "The business-trade newspaper for retailers of consumer electronics, computers, software, video, telephones, blank media & major appliances."

Consumer Complaint Database From the Consumer Financial Protection Bureau (CFPB) is a U.S. governmental federal agency that regulates the offering and provision of consumer financial products or services, launched in 2011 as part of the Dodd-Frank Wall Street Reform and Consumer Protection law. Fully searchable, this is a great resource for researching consumer interest in products.

Mintel Newsletter- Mason subscribes to Mintel, and it is a very popular and valuable resource. You may also consider the newsletter, which provides white papers, news, and data from a selection of the company’s fee-based collections and databases. These include insights on what consumers are buying, trends, demographic segments, and other consumer research topics.

New collection of eBooks from Richard K. Miller and Associates

- Business-to-Business Marketing 2018-2019 resources for B2B marketing
- Consumer Marketing 2018-2019 understanding the consumer
- Consumer Use Of The Internet & Mobile Web 2018-2019 Information on how consumers access information online
- International Consumer Markets 2018-2019 Research help for international markets
- Restaurant, Food & Beverage Market Research Handbook 2018-2019 everything related to the food industry
- Sports Marketing 2018-2019 A great handbook for sports marketing research