InfoGuides: Entrepreneurship: Starting or Growing a Business

Mason Libraries Sources for Entrepreneurs

Hand Market resources
Library Databases for Business Planning

Library Databases:

Berg Fashion Library -Provides access to interdisciplinary and integrated text, image, and journal content on world dress and fashion.

Vogue archive. "The Vogue Archive contains the entire run of Vogue magazine (US edition), from the first issue in 1892 to the current month, reproduced in high-resolution color page images. Every page, advertisement, cover and fold-out has been included, with rich indexing enabling you to find images by garment type, designer and brand names."--Web site.

Library magazine subscriptions for Entrepreneurs

Home Business Magazine: The Home-Based Entrepreneur's Magazine

Entrepreneur

Sample Articles

Detweiler, G. (2019). New Business Checklist. Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 26(4), 26–27.

Thomsen, B. (2011). Checklist For A Home Business Start-Up. Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 18(5), 16–18.

Bornstein, A. (2019). Is My Idea Good? Entrepreneur, 47(7), 24.

Goldberg, M. (2013). The Rise of the Crafty Hipster. Newsweek Global, 161(17)

eBook

Burman, B. (1999). The culture of sewing : gender, consumption, and home dressmaking. (eBook from Berg fashion library.)

Additionally, try these eBooks from the Safari Tech Collection: Entrepreneurship. You can also Search the Mason Libraries catalog for more books, ebooks, media, and more. Use these subject headings:

Entrepreneurship
New Business Enterprises

Try these selected Mason Libraries databases to get started.

Business Source Complete
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Covers scholarly journals for business topics such as marketing, management, human resources, MIS, POM, accounting, finance and economics. Includes author profiles, financial data, books, major reference works, book digests, conference proceedings, case studies, company profiles, SWOT analyses, investment research reports, industry reports, market research reports, datamonitor, and country reports from 1886. View a tutorial on this database here.
Factiva
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Supplies international business and news coverage from more than 8,000 sources including newspapers, newswires, magazines, trade journals, radio and television transcripts, and websites. Compiles company information and data and up to 5 years of historical market data. Contains photographs and pictures from Reuters and Knight Ridder. View a tutorial on this database here.
IBISWorld

Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
View a tutorial on this database here.
Mintel Reports Academic

Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends. USER MUST CREATE AN EMAIL AND PASSWORD ACCOUNT TO USE THIS RESOURCE.
Statista

Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool here or via https://www.tableau.com/trial/statista-benchmark-report-uk.

Suggested Mason Libraries Sources

Start with these eBooks from the Safari Tech Collection: Entrepreneurship. You can also Search the Mason Libraries catalog for more books, ebooks, media, and more. Use these subject headings:

Entrepreneurship
New Business Enterprises

Try these selected Mason Libraries databases to get started.

Business Source Complete This link opens in a new window
- This link opens in a new window
Covers scholarly journals for business topics such as marketing, management, human resources, MIS, POM, accounting, finance and economics. Includes author profiles, financial data, books, major reference works, book digests, conference proceedings, case studies, company profiles, SWOT analyses, investment research reports, industry reports, market research reports, datamonitor, and country reports from 1886.
Factiva This link opens in a new window
- This link opens in a new window
Supplies international business and news coverage from more than 8,000 sources including newspapers, newswires, magazines, trade journals, radio and television transcripts, and websites. Compiles company information and data and up to 5 years of historical market data. Contains photographs and pictures from Reuters and Knight Ridder.
See the Factiva link generator to generate permalinks to Factiva records.
IBISWorld This link opens in a new window
Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends. USER MUST CREATE AN EMAIL AND PASSWORD ACCOUNT TO USE THIS RESOURCE.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool here or via https://www.tableau.com/trial/statista-benchmark-report-uk.