InfoGuides: MKTG 353: New Product Development: Find Industry, Markets and Market Share information

Industry Research Resources

These databases provide extensive industry reports, and are a great place to start your industry research.

IBISworld
Industry Market Research And Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries, and US Business Environment Profiles

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Statista
Great source for industry reports and brand information, as well as statistics
Mintel Oxygen
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends.
NetAdvantage- Standard and Poor
Comprehensive source of business, industry, and investment information. Includes data and analysis of industries, companies, stocks, bonds, mutual funds, indexes, and current news.
1) Use the drop-down menus to access the Industry Surveys or Sub-Industry Review publications
2) If you need to learn about the industry in which a particular company operates, you can retrieve the appropriate Industry Survey or Sub-Industry Review by using the "Search by Company" tool and entering a ticker symbol or company name
Business Source Complete
To locate Industry Profiles:
1) Select Publication Type in the right column on screen
2) Select Industry Profile in the drop down box
Mergent WebReports
excellent source for Industry Profiles and Company Reports

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GMID- Global Market Information Database (Euromonitor)
Marketing data and reports on industries, companies, markets, and consumers from over 200 countries. GMID includes statistics on consumer lifestyles, retailing, consumer market sizes and forecasts; market research such as analysis reports, market profiles, and the retailing industry; and companies’ profiles with financial and brand information. Data can be sorted and downloaded into Excel.
Industry Analysis - Manufacturing and Services
From the Manufacturing and Services (MAS) unit of the International Trade Administration (ITA). MAS industry experts and economists perform strategic research and analysis in order to shape and implement trade policy, create conditions that encourage innovation, lower the cost of doing business, and promote U.S. economic growth.
Economist Intelligence Unit Market Indicators and Forecasts
A database of economic, demographic, consumption and industry data on 60 major countries worldwide and 11 regional aggregates, stretching back to 1990.The product includes detailed economic and industry forecasts for the next five years and longer-term economic projections.
Key Business Ratios
Key Business Ratios on the Web (KBR) provides online access to competitive benchmarking data. This tool lets researchers examine industry benchmarks compiled from Dun & Bradstreet’s database of public and private companies, featuring 14 key business ratios (users choose a one-year or three-year set of ratios) for public and private companies in 800 lines of business.
First Resarch- Hoover's Industry
offers industry research reports covering over 900 industry segments, including in-depth international industry information.
[Dun & Bradstreet]
ABI/ Inform Complete
The ABI/INFORM Complete database features full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data.
[ProQuest]

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SBRNet
Features market research & industry news from 1993 to present, covering many facets of the sports industry (sporting goods, equipment sales, participation, facilities, broadcasting, sponsorship & marketing.)
Gartner, Inc.
** NOTE: The license limits access to CURRENT MASON STUDENTS, FACULTY & STAFF ONLY (both in Library and off campus). ** News and in-depth analysis on virtually all aspects of technology, including security solutions, storage, infrastructure support, mobile and wireless communications, IT management, network services, and regulatory compliance.
Faulkner Advisory for Information Technology Studies (FAITS)
Reports on computer and communications technologies.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system.

Here's a helpful site from the Census Bureau- North American Industry Classification System: FAQ. The page answers frequently asked questions about NAICS codes, provides a NAICS code look-up search feature, and an email contact for further questions and help with identifying codes.

Current Industrial Reports
US Census Bureau provides monthly, quarterly, and annual measures of industrial activity.
Industries at a Glance
US Bureau of Labor Statistics (BLS) "snapshots" of national data obtained from different BLS surveys and programs. Many programs also produce additional industry detail, including state and regional data. The data shown are based on the North American Industry Classification System (NAICS) supersector, sector, and industry level.

International Statistical Agencies
U.S. Census Bureau collection.

Service Annual Survey
US Census Bureau.
EIU Country Information
Industry Analysis - Manufacturing & Services
From the Manufacturing and Services (MAS) unit of the International Trade Administration (ITA). MAS industry experts and economists perform strategic research and analysis in order to shape and implement trade policy, create conditions that encourage innovation, lower the cost of doing business, and promote U.S. economic growth.

Sources for Ratios:

Factiva
1) Click the Companies & Markets tab and then search for a company.
2) Click “Reports” and choose the “Ratio Comparison Report” to get a company’s ratios compared to industry averages.
Mergent Online
Use advanced search for companies with the same SIC or NAICS code and create a comparison report. There are a number of different ratios that can be used as comparison criteria when creating this user-defined report. The report that is created can be exported into a Microsoft Excel format. You can also use the Competitors Tab in Mergent to build a list of companies and compare ratios.
NetAdvantage (S&P)
S&P NetAdvantage has some company and industry ratios in two different sections of the database. You can find some ratios in the Compustat Excel Analytics section of a company’s information page, as well as in the data from the S&P Industry Surveys.
Key Business Ratios
Key Business Ratios on the Web (KBR) provides online access to competitive benchmarking data. This tool lets researchers examine industry benchmarks compiled from Dun & Bradstreet’s database of public and private companies, featuring 14 key business ratios (users choose a one-year or three-year set of ratios) for public and private companies in 800 lines of business.

These are useful resources:

Encyclopedia of American Industries

International Directory of Company Histories

IndustryWeek 1000 is IW's exclusive annual ranking of the world's 1000 largest public manufacturers, based on revenue. It also includes Industry 1000 lists back to 1999.

2013

2014

2015

2016 (coming soon)

Market Research

Recommended resources:

Library of Congress has excellent research guides:

Doing Consumer Research: A Resource Guide

A Dictionary of Marketing (Reference eBook from Oxford Press) Provides "over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts."

Brands and Their Companies From the Gale Directory Library, find the companies behind the brand.

Census Reporter- An easy to quickly check local demographics

The following databases are recommended for doing market research:

IBISWorld This link opens in a new window
Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends.
Passport GMID (Euromonitor International) This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools across 30+ industries and 210+ countries & territories.
SimplyAnalytics This link opens in a new window
Enables users to quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. Data includes Census (1980 - Present), American Community Survey, and both Simmons and MRI Consumer Survey Data. Users may create accounts to save their work. For more information, see the SimplyAnalytics InfoGuide.
Social Explorer This link opens in a new window
- This link opens in a new window
Access current and historical census data and demographic information. Create maps and reports to illustrate, analyze, and understand demography and social change.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool here or via https://www.tableau.com/trial/statista-benchmark-report-uk.
Gale Directory Library This link opens in a new window
See Brands and Their Companies under "Products"
Sage Data This link opens in a new window
Provides access to statistical data produced by U.S. Federal agencies, States, private organizations, and major intergovernmental organizations. Charts, maps, views, rankings, time series and tables are available for use in the Sage Data repository. Sage Data offers capabilities to compare & contrast multiple data series, perform statistical calculations on the data, and customize output views.

M arket share is sometimes included in industry profiles. Search the Libraries databases by entering a keyword that describes the industry or use the SIC Code.

Use NAICS (North American Industrial Classification System) codes to find market size, develop lists of competitors, suppliers or customers, find industry ratios, and more.

Try these great resources-

Market Share Reporter This link opens in a new window
Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
Passport GMID (Euromonitor International) This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools across 30+ industries and 210+ countries & territories.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool here or via https://www.tableau.com/trial/statista-benchmark-report-uk.
IBISWorld This link opens in a new window
Collects Industry Market Research and Industry Risk Ratings in 6 categories: US Industry Reports (NAICS), US Specialized Industry Reports, Global Industry Reports, US Risk Ratings Reports, US Risk iExpert Summaries and US Business Environment Profiles.
Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends. USER MUST CREATE AN EMAIL AND PASSWORD ACCOUNT TO USE THIS RESOURCE.

In addition to the subscription databases below, see the Census & Demographic Data guide

Mintel Reports Academic This link opens in a new window
Provides reports for the top 14 US business-to-consumer categories and tracks consumer attitudes and behaviors. Each report covers market sizing and segmentation as well as consumer attitudes and trends.
Statista This link opens in a new window
Integrates more than 80,000 diverse topics of data and facts from over 22,500 international sources. Includes statistics and studies gathered from market researchers, trade organizations, scientific publications, government sources and international organizations. Create graphs, reports and infographics. Data is easily exportable for analysis. Statista reports now allow you to create your own interactive industry comparisons with Tableau Workbook. Find the free tool here or via https://www.tableau.com/trial/statista-benchmark-report-uk.
SimplyAnalytics This link opens in a new window
Enables users to quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. Data includes Census (1980 - Present), American Community Survey, and both Simmons and MRI Consumer Survey Data. Users may create accounts to save their work. For more information, see the SimplyAnalytics InfoGuide.
American Factfinder This link opens in a new window
American FactFinder has been replaced by data.census.gov. This link will take you to the U.S. Census Bureau's new data search and download site.

data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the American Community Survey, Economic Census, the Census of Population and Housing, and more.
Passport GMID (Euromonitor International) This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. Passport offers integrated access to internationally comparable statistics, insightful market reports and interactive visualization tools across 30+ industries and 210+ countries & territories.
eHRAF World Cultures This link opens in a new window
A good resource for MKTG 455- Multi-cultural database of books, articles & dissertations organized by cultures, ethnic groups & traditions. Provides in-depth information on all aspects of cultural social life for selected cultures. Formerly called eHRAF Collection of Ethnography.
Ethnic NewsWatch This link opens in a new window
Includes journals, magazines, and newspapers from ethnic and minority presses from 1959-present. Ethnicities include: African American/Caribbean/African; Arab/Middle Eastern; Asian/Pacific Islander; European/Eastern European; Hispanic; Jewish; Native People.

EBook Series:

The New Americans: Recent Immigration and American Society Anther good resource for MKTG 455

Publications:

Ethnic Newswatch

American Marketplace: Demographics and Spending Patterns 2014

The Journal Demography

Consumer Behavior

International Consumer Markets (eBook)

Finally, two excellent resources for Social Trends:

Pew Research Center Reports

Harris Interactive

Consumer Expenditure Survey
provides data on expenditures, income, and demographic characteristics of consumers in the United States.
American Time Use Survey
measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
American Factfinder Find popular facts (population, income, etc.) and frequently requested data about your community.

U.S. Census Foreign Trade Stats is the official source for U.S. export and import statistics and responsible for issuing regulations governing the reporting of all export shipments from the United States. If you're searching for import or export statistics, information on export regulations, commodity classifications, or a host of other trade related topics, this is the place to get the information you need.

Trade Data & Analysis from International Trade Administration Export Solutions
- Import/Export Data
- State Export Data
- U.S. Economic Infrastructure

Bureau of Census and other government agencies collect data to measure the economic activity and publish it on the web.
- County/Zip Code Business Patterns: provides number of companies by employee size by NAICS code for county, or zip code or metropolitan areas. County data includes total wages. County sales can be estimated using the sales/wages ratio from the Economic Census.
- Current Industrial Reports: annual, quarterly or monthly shipments of industrial and consumer products and parts, and materials consumed. If your product is not covered, try the Annual Survey of Manufactures.
- Monthly & Annual Retail and Food Service Sales and Inventories: annual reports also include gross margin data.
- Service Annual Survey: estimated annual revenues for various services.

American Consumer Satisfaction Index- The American Customer Satisfaction Index (ACSI) "is the only national cross-industry measure of customer satisfaction in the United States". Some free information- requires registering to receive PDFs.

Consumer Reports provides "evidence-based product testing and ratings."

CRM (Customer relationship management) "Designed to serve leaders engaged in the development of customer-centric business initiatives & ventures."

Twice: This week in consumer electronics "The business-trade newspaper for retailers of consumer electronics, computers, software, video, telephones, blank media & major appliances."

Consumer Complaint Database From the Consumer Financial Protection Bureau (CFPB) is a U.S. governmental federal agency that regulates the offering and provision of consumer financial products or services, launched in 2011 as part of the Dodd-Frank Wall Street Reform and Consumer Protection law. Fully searchable, this is a great resource for researching consumer interest in products.

Mintel Newsletter- Mason subscribes to Mintel, and it is a very popular and valuable resource. You may also consider the newsletter, which provides white papers, news, and data from a selection of the company’s fee-based collections and databases. These include insights on what consumers are buying, trends, demographic segments, and other consumer research topics.

New collection of eBooks from Richard K. Miller and Associates

- Business-to-Business Marketing 2018-2019 resources for B2B marketing
- Consumer Marketing 2018-2019 understanding the consumer
- Consumer Use Of The Internet & Mobile Web 2018-2019 Information on how consumers access information online
- International Consumer Markets 2018-2019 Research help for international markets
- Restaurant, Food & Beverage Market Research Handbook 2018-2019 everything related to the food industry
- Sports Marketing 2018-2019 A great handbook for sports marketing research