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MKTG 353: New Product Development

Resources and tools to support research in MKTG 353

Resources for Marketing 353

 

1.   Burchill, Gary, and Christina Hepner Brodie. Voices into Choices: Acting on the Voice of the Customer. Madison, WI: Joiner Publication, 1997. (book is available for 2 hour checkout at the Fenwick Library information desk.)

 

2.  Cooper, Robert G. Winning at New Products: Creating Value through Innovation. 4th ed. New York, NY: Perseus Books, 2011. (eBook)

 

3.   Kahn, Kenneth B., ed. The PDMA Handbook of New Product Development (Handbook of New Product Development). Hoboken, NJ: Wiley, 2012. (eBook) There is also a 1996 print version in Fenwick Library- info is here

 

4.   Kalbach, James. Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints and Diagrams. Sebastopol, CA: O'Reilly, 2016. (eBook)

 

5.   Luchs, Michael, Scott Swan, and Abbie Griffin. Design Thinking: New Product Development Essentials from the PDMA. Hoboken, NJ: Wiley, 2015. (eBook)

 

6.   Revella, Adele. Buyer Personas How to Gain Insight into Your Customer's Expectations, Align Your  Marketing Strategies, and Win More Business. Hoboken, NJ: Wiley, 2015. (eBook)

 

7.     Schneider, Joan, and Jeanne Yocum. New Product Launch: 10 Proven Strategies. Deerfield, IL: Stagnito Communications, 2004. (book is available for 2 hour checkout at the Fenwick Library information desk.)

 

8.     Ulrich, Karl T., and Steven D. Eppinger. Product Design and Development. 6th ed. New York: McGraw-Hill, 2016. (2000 edition is available for 2 hour checkout at the Fenwick Library information desk.)

 

 

 

 

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