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Scholarly resources for study and research in Business & Management

Industry Research Resources

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These databases provide extensive industry reports, and are a great place to start your industry research.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system.

Here's a helpful site from the Census Bureau- North American Industry Classification System: FAQ. The page answers frequently asked questions about NAICS codes, provides a NAICS code look-up search feature, and an email contact for further questions and help with identifying codes.

Need help understanding ratios? Here's a good article from Inc on Financial Ratios.

These are useful resources:

IndustryWeek 1000 is IW's exclusive annual ranking of the world's 1000 largest public manufacturers, based on revenue.  It also includes Industry 1000 lists back to 1999.






Market Research

Recommended resources:

This video, "what is Marketing?"  from Films on Demand is worth watching!

A Dictionary of Marketing (Reference eBook from Oxford Press) Provides "over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts."

Brands and Their Companies From the Gale Directory Library, find the companies behind the brand.

Census Reporter-  An easy to use Website to quickly check local demographics

Market share is sometimes included in industry profiles. Search the Libraries databases by entering a keyword that describes the industry or use the SIC Code.  

Use NAICS (North American Industrial Classification System) codes to find market size, develop lists of competitors, suppliers or customers, find industry ratios, and more.

Try these great resources-

In addition to the subscription databases below, see the Census & Demographic Data guide

  • Consumer Expenditure Survey
  • American Time Use Survey
  • American Factfinder Find popular facts (population, income, etc.) and frequently requested data about your community.
  • U.S. Census Foreign Trade Stats  is the official source for U.S. export and import statistics and responsible for issuing regulations governing the reporting of all export shipments from the United States. If you're searching for import or export statistics, information on export regulations, commodity classifications, or a host of other trade related topics, this is the place to get the information you need.
  • Trade Data & Analysis from
    • Import/Export Data
    • State Export Data
    • U.S. Economic Infrastructure