The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system.
Here's a helpful site from the Census Bureau- North American Industry Classification System: FAQ. The page answers frequently asked questions about NAICS codes, provides a NAICS code look-up search feature, and an email contact for further questions and help with identifying codes.
Need help understanding ratios? Here's a good article from Inc on Financial Ratios.
This video, "what is Marketing?" from Films on Demand is worth watching!
A Dictionary of Marketing (Reference eBook from Oxford Press) Provides "over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts."
Brands and Their Companies From the Gale Directory Library, find the companies behind the brand.
Census Reporter- An easy to use Website to quickly check local demographics
Use NAICS (North American Industrial Classification System) codes to find market size, develop lists of competitors, suppliers or customers, find industry ratios, and more.
Try these great resources-
In addition to the subscription databases below, see the Census & Demographic Data guide
The New Americans: Recent Immigration and American Society Anther good resource for MKTG 455
The Journal Demography
Finally, two excellent resources for Social Trends:
New collection of eBooks from Richard K. Miller and Associates
- Business-to-Business Marketing 2018-2019
- Consumer Marketing 2018-2019
- Consumer Use Of The Internet & Mobile Web 2018-2019
- International Consumer Markets 2018-2019
- Restaurant, Food & Beverage Market Research Handbook 2018-2019
- Sports Marketing 2018-2019