Welcome, MBA 721 students/professionals! I'm Kayla, your librarian for Business. I've designed this guide to help you with your team marketing research project. On each of the green tabs/pages on the left side of this guide, you'll see instructions on how to find:
- Basic Company Information, which you will need to complete the company description portion of your project, i.e. history, products, mission, key consumer segments and target consumers, etc.
- Industry & Market /Competitor Information, which you will need to help identify key competitors, size of competitors, strength of competitors; and
- Company/Managerial Problem Information, in other words, problems negatively affecting your company, such as brand or financial issues
If you run into any difficulty along the way, please email me at kmorrow7@gmu.edu or schedule an appointment on the left-hand side of this guide.
| University Libraries
