Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
| University Libraries
See Updates and FAQs for the latest library services updates. Subject Librarians are available for online appointments, and Virtual Reference has extended hours.

EMBA 623

Resources for EMBA students researching marketing, business plans, and corporate responsibility.

Marketing Plans

Marketing Plans (eBook)- How to prepare them, how to use them. From Proquest eBooks

Gale Business Plans Handbook  Sample plans taken from businesses in the manufacturing, retail and service industries

Building a Marketing Plan- A step-by-step handbook from Business Expert Press


Marketing Plans CoverBusiness Plans Handbook Cover

    Building a Marketing Plan Cover

Additional Readings and Resources

Useful Government or Government-related sites:

The following websites provide content that is not available through the libraries, so not all content will be accessible.

American Marketing Association Publications

The following publications are from the American Marketing Association and are available electronically through the Mason Libraries. (The descriptions are from the AMA)