Marketing Plans (eBook)- How to prepare them, how to use them. From Proquest eBooks
Gale Business Plans Handbook Sample plans taken from businesses in the manufacturing, retail and service industries
Building a Marketing Plan- A step-by-step handbook from Business Expert Press
Useful Government or Government-related sites:
The following websites provide content that is not available through the libraries, so not all content will be accessible.
The following publications are from the American Marketing Association and are available electronically through the Mason Libraries. (The descriptions are from the AMA)
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