The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system.
Here's a helpful site from the Census Bureau- North American Industry Classification System: FAQ. The page answers frequently asked questions about NAICS codes, provides a NAICS code look-up search feature, and an email contact for further questions and help with identifying codes.
These databases provide extensive industry reports, and are a great place to start your industry research.
Sources for Ratios:
These are useful resources:
Library of Congress has excellent research guides:
This video, "what is Marketing?" from Films on Demand is worth watching!
A Dictionary of Marketing (Reference eBook from Oxford Press) Provides "over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts."
Brands and Their Companies From the Gale Directory Library, find the companies behind the brand.
Census Reporter- An easy to use Website to quickly check local demographics
Market share is sometimes included in industry profiles. Search the Libraries databases by entering a keyword that describes the industry or use the SIC Code.
Use NAICS (North American Industrial Classification System) codes to find market size, develop lists of competitors, suppliers or customers, find industry ratios, and more.
Try these great resources-
In addition to the subscription databases below, see the Census & Demographic Data guide
The New Americans: Recent Immigration and American Society Anther good resource for MKTG 455
American Marketplace: Demographics and Spending Patterns 2014
The Journal Demography
International Consumer Markets (eBook)
Finally, two excellent resources for Social Trends:
American Consumer Satisfaction Index- The American Customer Satisfaction Index (ACSI) "is the only national cross-industry measure of customer satisfaction in the United States". Some free information- requires registering to receive PDFs.
Consumer Reports provides "evidence-based product testing and ratings."
CRM (Customer relationship management) "Designed to serve leaders engaged in the development of customer-centric business initiatives & ventures."
Twice: This week in consumer electronics "The business-trade newspaper for retailers of consumer electronics, computers, software, video, telephones, blank media & major appliances."
Consumer Complaint Database From the Consumer Financial Protection Bureau (CFPB) is a U.S. governmental federal agency that regulates the offering and provision of consumer financial products or services, launched in 2011 as part of the Dodd-Frank Wall Street Reform and Consumer Protection law. Fully searchable, this is a great resource for researching consumer interest in products.
Mintel Newsletter- Mason subscribes to Mintel, and it is a very popular and valuable resource. You may also consider the newsletter, which provides white papers, news, and data from a selection of the company’s fee-based collections and databases. These include insights on what consumers are buying, trends, demographic segments, and other consumer research topics.
New collection of eBooks from Richard K. Miller and Associates
- Business-to-Business Marketing 2018-2019 resources for B2B marketing
- Consumer Marketing 2018-2019 understanding the consumer
- Consumer Use Of The Internet & Mobile Web 2018-2019 Information on how consumers access information online
- International Consumer Markets 2018-2019 Research help for international markets
- Restaurant, Food & Beverage Market Research Handbook 2018-2019 everything related to the food industry
- Sports Marketing 2018-2019 A great handbook for sports marketing research
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