InfoGuides: EMBA 623: Explore EMBA 623 resources

Marketing Plans

Marketing Plans (eBook)- How to prepare them, how to use them. From Proquest eBooks

Gale Business Plans Handbook Sample plans taken from businesses in the manufacturing, retail and service industries

Buildi ng a Marketing Plan- A step-by-step handbook from Business Expert Press

Additional Readings and Resources

Factiva News Pages This link opens in a new window
- This link opens in a new window
This is a great resource to read the current two weeks editions of The Wall Street Journal, Fortune, Washington Post, New York Times, Barrons, and Forbes.
Wall Street Journal (1984-Current) This link opens in a new window
The newspaper is considered the preeminent publication for business news and information on financial markets worldwide as well as national and international news. Browse by date, 1984-present.

Adweek
"the leading source of news for marketing, media, and advertising professionals."
Bloomberg BusinessWeek
Business news updated weekly (Available in the Factiva Database)
Harvard Business Review
"Presents analysis of management problems and helpful commentary on advanced thinking and practice in all fields of management and administration."
Sloan Management Review
Quarterly publication from M.I.T.

Useful Government or Government-related sites:

Federal Trade Commission
The FTC works to " protect consumers by preventing anticompetitive, deceptive, and unfair business practices..."
FedWorld.gov
Information and resources from the U.S. Department of Commerce
US Securities and Exchange Commission: FIlings & Forms
"The mission of the U.S. Securities and Exchange Commission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation." This link provides access to required filing forms.
US Small Business Administration
A vast collection of information and resources for those wishing to start a small business.

The following websites provide content that is not available through the libraries, so not all content will be accessible.

Harvard Business Review Website
Freely available, limited content available online from Harvard
Sales & Marketing Executives International (SMEI)
SMEI is the only global sales and marketing professional association. This site provides online professional marketing courses.
Nielson
Studies and reports on all aspects of consumer behavior.
Chain Store Age
Extensive coverage of the retail industry

American Marketing Association Publications

The following publications are from the American Marketing Association and are available electronically through the Mason Libraries. (The descriptions are from the AMA)

Marketing News
"Publishes articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association."
Marketing Insights
"AMA's bimonthly magazine written for marketers, those who work with research and those who work with the resulting insights"
more...less...
available in print in Fenwick Library
Journal of Marketing
"Each issue includes original research on all aspects of marketing."
Journal of Marketing Research
"Written for technically oriented research analysts, educators and statisticians"
Journal of International Marketing
"features analysis of the latest marketing theories, in-depth articles and coverage of new methods."
Journal of Public Policy and Marketing
"a wide-ranging forum for the research, findings and discussion of marketing subjects related to business and government"